Neat ads: Words DO have power
March 17, 2010
I found this series of ads from HSBC bank, illustrating the power of a single word in influencing us to interpret the exact same scenario in different ways. Very interesting stuff, and quite powerful.
Privilege. Sacrifice. Role model.
Decor. Souvenir. Place of prayer.
Freedom. Status symbol. Polluter.
Style. Soldier. Survivor.
From Rednecklandia to the Emerald City 
March 17, 2010 at 4:59 pm
It leaves us to think how much of our perception is real and how much is guided. One might say that perception is reality, but who made that reality? Officers and lawyers have to choose their words correctly so as to not lead witnesses or suspects. It is the same concept. Using words to twist the reality or perception of a given situation.
March 17, 2010 at 5:16 pm
Exactly! (And thanks for reading!) 🙂
March 19, 2010 at 5:19 am
you are very welcome! my wife likes your stuff too 😀
March 19, 2010 at 7:16 am
Awesome! Please say hello to her! 🙂
November 20, 2012 at 1:13 pm
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